We love B2B because of its complexity. Longer sales-cycles and shrewd buyers are what makes this focus prime for growth marketing tactics.  And like any good growth marketer, we begin with the facts. So here are 90+ B2B marketing statistics to know in 2020 – even if we are halfway through this crazy year. Please […]

My Background in B2B I began my career with a focus on B2B (business-to-business). I took a blip in Boston to assist universities in their strategy to attract and convert students for their continuing education programs through a multi-channel strategy that worked quite well – shout out to MindMax. I came back to B2B in […]