The concept of fractionalizing executive positions from CMO to CFO can be quite fruitful with the right partner. Now pushing it a little further, I believe the marketing manager position can be fractionalized for small to midsize companies A few benefits at a glance: Increased productivity at a fraction of the costs Injection of specialization […]
Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area.
When we are discussing the vertical of SaaS, which is our main focus here at Blue Noda, we are discussing a very complex industry that is highly competitive.
As we all continue forward into 2020 expected to more with less we must align ourselves to play into our skill-set and have a strategy that alleviates some of the content burdens. The Point Of Content Repurposing Let’s start with what we are suggesting here when we say ” content repurposing”. It should be in […]
What is search optimization and why do I care? Definition: the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Search engine optimization has been often described as the “long-game” and SEO focused agencies are finding […]
We must begin differentiating how the two operate with their clients. Consulting firms are founded in strategy which provokes long-term thinking. Agencies are about what needs to be done today as well as the execution of a quick campaign. A digital consultant investigates while an agency executes. Agency vs Digital Consultancy Strategy + Execution Working […]