The reputation of a business is both what they say about themselves and what others say about them. Managing a reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread. Reputation management is the process of monitoring and managing all the channels that affect a business’s online reputation. That can include online reviews, online listings, Google Q&A, and social media.

Ensuring your business’s online listings are accurate across a wide variety of websites is called presence management. Presence management ensures customers can find the right information about your business online. Correct and consistent listings across directories, review sites and social networks is crucial.